Hēdoïnes first, fashion essentials second

We’re here to elevate hedonistic heroines & reinvent fashion essentials

Strong, bold, feminine, badass.

The Hedonistic Heroine

Self-confessed Hedonistic Heroines, we believe that you can have your cake and eat it too. We work hard, we play hard, and yet we also lie in hammocks, wine in hand, and stare at the stars.

We, like you, have high expectations of ourselves and the world around us. We, like you, see something that is broken and fix it. That's why we innovate, reinvent, test and test some more to make you the best possible fashion essentials. That is why we created Hēdoïne.

MEET ALEX & ANNA

The Hēdoïnes behind Hēdoïne

In our pre-Hēdoïne lives in banking and consulting we met some extremely incredible women. You know, those kindred spirits you just click with. They’re rare, but they do exist. Strong, bold high flyers. The fun ones – intelligent, mischievous, energetic and unconventional. We call them Hēdoïnes; hedonistic heroines. It is these women who inspired us to quit our jobs and create a brand just for them.

In 2018 Hēdoïne entered the world. A brand we have dedicated to crafting the highest quality fashion essentials for the hedonistic heroine’s pursuits, whether they be work, play or anything and everything in between.